Simplified idea entry
The primary task is visible immediately: describe the opportunity without navigating through unnecessary screens.
CASE STUDY / 04 / INTERNAL PRODUCT
E-Idea
Box.
An internal product for employees to submit useful ideas to the organisation. The interface turns an open-ended suggestion into a clearer, structured submission without making the process feel bureaucratic.
NEW SUGGESTIONTurn an observation
Turn an observation
into a useful idea.
Category ▾Impact ▾
simple input → structured signal
THE PROBLEM
Make contribution feel lighter than “fill a corporate form.”
Internal idea systems fail when the effort to submit feels larger than the value of the idea. The experience needed a simple entry point, clear hierarchy and enough structure for the organisation to receive useful information without overwhelming the employee.
AUDIENCEInternal employees
TASKSubmit an idea
UX GOALLow-friction capture
ROLEUI design + frontend
WHAT I DESIGNED + BUILT
Structured supporting fields
Category and impact provide useful organisation while keeping the main idea itself central.
Clear submission hierarchy
Typography, spacing and action placement reduce ambiguity around what information is required and what happens next.
Frontend-ready interaction
The interface was developed so validation, field behavior and response states can be handled predictably.
Internal-product tone
The visual language is purposeful and professional without making a simple suggestion feel like a heavy enterprise workflow.
KEY PRODUCT DETAILS
Low activation energy
Employees can understand the action quickly instead of decoding a complicated process.
Structured signal
Lightweight fields help transform raw suggestions into information that can be reviewed more consistently.
Clear form feedback
Validation and submission feedback are treated as part of the interaction, not afterthoughts.
Responsive access
The submission experience remains usable when employees open it on different devices.
Minimal visual noise
The interface gives the idea room to be the focus.
Reusable form pattern
The same structure can support future internal submission workflows without redesigning the interaction from scratch.